It’s one thing to find out your local paper is writing a story on your small family-owned plumbing company. It’s quite another to open your Sunday paper and find a huge front-page article, complete with a photo of your logo and phone number right behind your smiling face. Suddenly, every newspaper that had been chucked on the lawn of a homeowner in the wee hours of that morning contains an exciting glimmer of possibility — will they become a new customer?Here’s how it happened for us.We found the storyThis was not a purchased advertisement. It was a human-interest news story. It
The Trick to Getting Local Press Coverage
Some free newspaper publicity can expose you to potential new customers. But the quality of that coverage greatly depends on you.
Mar 28, 2017
| by Anja Smith |
