Since early 2017, Canada’s OSY Rentals and Rival Hydrovac have been producing a web series in the same vein as a typical reality TV show. Pure, simple fun is the top objective, but it’s also had the side benefit of accomplishing some brand building for the jointly owned companies.
Check out this series of stories we did recently looking closer at how the web series came to be and the larger issue of video marketing:
Company Shows Its Colorful Side Through Reality Web Series
Building Loyalty By Giving Customers a Little Entertainment
Why Every Company Should Be Doing Video Marketing
“If you’re going to be in business you’ve got to do marketing — why not make it fun,” Dallas Cairns, general manager of OSY Rentals, told Cleaner magazine. “Until I can see that there is serious interest lost, then we’re going to keep doing it.”
He’s staying true to his word. On Friday, Nov. 16, the first episode of the fourth season of the OSY Show went live. And as you can see in the trailer below, which pays homage to '80s and '90s sitcoms, the OSY crew remains focused on having fun with its reality TV spoof.
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