Producing quality service work is an important aspect of business success, no doubt, but it only gets you so far. No matter how good you are out in the field, you also have to be highly visible to customers so that you stand a chance of being the company they’ll call when they have plumbing-related problems.
The importance of strong branding is something that Bizzy Bee Plumbing of Raleigh, North Carolina, featured in the May 2020 issue, understands. When owner Robert Schwachenwald established the company in 2011, he immediately made sure he had a distinctive name and logo to set himself
The Benefits of a Bold Branding Strategy
It doesn’t matter how well you can do the work if you’re not the company that comes to mind for people when they encounter a plumbing-related problem. Memorable branding is vital, and these companies have all put careful thought into how they go about it.
May 11, 2020
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