Growing a Healthy Customer Base Through Relationship Building

When Matt Black took on a DRYmedic Restoration Services franchise, he knew he would have to build up a customer base for it. His other company — a Benjamin Franklin Plumbing franchise — would be somewhat helpful, but it still would be a whole new ballgame. “Property disasters don’t happen every day, and there is a lot of competition for restoration work,” says Black, who operates out of Port St. Lucie, Florida.That being the case, the challenge is to get a company name in front of the public so that when a house does suffer smoke damage or a room spawns