The customer is always right. It sounds so trite. Anyone who has ever been in any kind of business knows customers regularly have no idea what they’re talking about. In a very direct sense, there couldn’t be anything more wrong.The fact that good contractors utter that axiom frequently in these pages speaks more to a philosophical approach to business than a literal truth. It’s not that customers always understand the problem they’re experiencing or how to fix it; if they did, they wouldn’t be calling you. It’s that the customer is always right in expecting to be treated fairly and















