The internet has made great strides in leveling the playing field for businesses in competition with one other. But as with any...
Entries Tagged Small Business
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Company Boosts Referrals With Customer Cash Incentive
At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to...
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The Website Basics Customers Expect
When someone visits your company’s website, they’re looking for the answers to the following four questions:
Do you provide the services I need?
Do...
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Controlling Group Health Care Costs in Your Business
For small-business owners, there are obvious advantages to providing decent employee health benefits. Among those advantages: improved employee morale, potentially fewer sick...
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Tax Tips for Drain Cleaning Contractors
Tax season is here and drain cleaners need to start working on properly filing for their business.
Drain cleaning businesses have a lot of...
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Focus Marketing Efforts Through Platforms You Own
When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
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Charging Call-Out Fees For Providing Estimates
I'm going to begin with a brief look at car dealerships. Stick with me.
In the past, car dealerships would write down their...
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Effective Customer Service Starts by Following the Golden Rule
When Scarlett hung up the phone, she was close to tears. Even more unexpectedly, so was the customer service representative on the...
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Is It Time to Cut a Few Customers Loose?
Few businesses truly understand the actual profits generated by individual sales. Most metrics for sales effectiveness are monitored by reviewing top-line revenue...
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Customers Expect a Variety of Payment Options
Do you accept Bitcoin? Probably not.
Few plumbers and drain cleaners take groundbreaking forms of currency, and that’s OK. However, customers do expect various payment options....
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An Ever-Evolving Company is a Successful Company
How long have you been in business? Twenty years? Perhaps 40 years or more? Apparently, you’re doing something right then.
Think back to...
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Can You Require Your Employees to Get the COVID-19 Vaccine?
Across the nation, COVID-19 vaccinations are being distributed slowly but surely, with the promise of wider vaccine availability in the months to...
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Contractor Finds Marketing Success Through Instagram
There was a time when Chad Porter, the owner of West Coast Hydrovac Services in suburban Vancouver, British Columbia, used to make...
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Turn Website Views Into Customers
A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.
How does...













