Marketing isn’t always a priority for drain cleaners who are busy out in the field every day, trying to rack up revenue.
But for Mike Marvon, owner of Smiley Drain in Caldwell, New Jersey, marketing is the straw that stirs the drink. His marketing-centric approach to establishing Smiley Drain is a primary reason why the 3-year-old company’s prospects are as bright and sunny as the smiley-face logo emblazoned on the sides of its service trucks.“Your phone needs to ring before you can clean a drain,” says Marvon, 43, summing up the importance of a good marketing program. “Branding is critical —
