John Snyder credits his wife Megan with coming up with the unusual color scheme in the branding of John Snyder Plumbing & Heating. The two were at the dinner table one evening talking about the business he was about to open. Megan works in the media and marketing industry.
“How do I stand out?” Snyder asked her.“Work on your branding. Maybe pick out a color that no one has,” she responded.Snyder suggested hot pink.“I was totally kidding around, but she responded, ‘That’s an extremely fine line. If you can tiptoe that line, hot pink will be a hit.’”Snyder decided to run
Contractor Reaps Rewards of Eye-Catching Branding
John Snyder Plumbing & Heating's hot-pink color scheme causes potential customers to take notice
Nov 28, 2022 | by Giles Lambertson |
















