Contractor Reaps Rewards of Eye-Catching Branding

John Snyder Plumbing & Heating's hot-pink color scheme causes potential customers to take notice

Contractor Reaps Rewards of Eye-Catching Branding

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John Snyder credits his wife Megan with coming up with the unusual color scheme in the branding of John Snyder Plumbing & Heating. The two were at the dinner table one evening talking about the business he was about to open. Megan works in the media and marketing industry.

“How do I stand out?” Snyder asked her.

“Work on your branding. Maybe pick out a color that no one has,” she responded.

Snyder suggested hot pink.

“I was totally kidding around, but she responded, ‘That’s an extremely fine line. If you can tiptoe that line, hot pink will be a hit.’”

Snyder decided to run with it. He came up with a logo idea, went to a graphic designer friend and instructed him to use pink in it.

“I told him that I wanted it as pink as possible without being obnoxious,” Snyder says. “I told him to take it to a point where a little bit more would be too much.”

His friend complied, toning down the bright pink in the logo some by pairing it with gunmetal gray and black elements.

Today, John Snyder Plumbing & Heating crew members wear hot-pink T-shirts and black hoodies. Trucks are wrapped with the pink-and-black logo and message.

“People love it,” Snyder says.

When he started the business, he only had one truck. The colors stood out, of course, and people noticed it often and came to believe there was a fleet of pink-and-black plumbing trucks instead of just one.

“I’d get calls. ‘Hey, I see one of your trucks,’” Snyder says. “My joke turned out to be a good idea. My wife is smarter than I am.”

Which dovetails with a general truth Snyder believes about the importance of learning from others.

“I’m a firm believer that if you’re the smartest guy in the room, you’re in the wrong room.”

Read more about John Snyder Plumbing & Heating in the December 2022 issue of Cleaner magazine.



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