The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

Make sure you’re not hindering your business by committing these errors that can render your marketing efforts less effective than they should be

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

The ups and downs of the past year and a half have been difficult, making it all the more important to stay consistent and continue to embrace the principles that have led to your business success

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

Follow these steps to make sure people see you and your company in a positive light and keep calling

Social media is an important tool for reaching potential customers no doubt, but you also do not want to be overly invested in platforms you don’t have complete control over