Entries Tagged Advertising

The McDonalds have achieved their dreams through Rub-A-Dub Plumbing and want to help employees do the same

Allen Drain stays busy providing reliable septic, grease trap and drain cleaning services to its northeastern Ohio customers

A son of Romanian immigrants spearheads a prosperous era of growth for the family company while still staying true to its roots

Lovett Services uses unconventional marketing methods to create 'zombie loyalists'

After being highly focused on building a successful business for 17 years, Matt Mertz is enjoying taking a step back to make more time for his personal life

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

An attention-grabbing service vehicle builds big brand recognition

Social media is oftentimes a significant part of marketing campaigns in today's age, but there is also still a lot of power in radio and TV advertising

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.

With the rise of high-tech materials, personalized marketing is easier than ever