After being highly focused on building a successful business for 17 years, Matt Mertz is enjoying taking a step back to make more time for his personal life
Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics
An attention-grabbing service vehicle builds big brand recognition
Social media is oftentimes a significant part of marketing campaigns in today's age, but there is also still a lot of power in radio and TV advertising
Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.
Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board
The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.
Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.
With the rise of high-tech materials, personalized marketing is easier than ever
