These days, we’re all sort of culturally conditioned to believe we have to be all things to all people. And when you’re running your own business, there’s even more pressure.
When you first start out, every customer seems like a “good” customer because you need the work. So you cut deals with customers who can’t afford you, and do jobs for people who will never be happy. What you end up with is a lot of one-time customers who are more trouble than they’re worth. Customers who aren’t profitable and make outrageous demands of you and your team.
And because you’re so busy
