As a busy business owner, you are faced with a seemingly endless list of things to do to keep your company operating and an ever-increasing list of ideas on how to improve it.
It can be overwhelming, so perhaps consider throwing out the hundred plus to-do items and ideas. Instead, focus on the experience you deliver to customers and your employees. Start with these three fundamental steps:1. Define the promise2. Measure the gaps3. Share the storiesBefore unpacking these steps, let’s clarify a couple of important elements.First, the term experience. In this context it means customer experiences, employee experiences, the experiences that
