Managing and improving cash flow helps build a healthy business, and having adequate reserves to call on for unexpected expenses or to tide you over if revenues take a dip will take the pressure off your cash flow.In fact, the principle of having a reserve fund applies just as much to your personal finances as to your business. So you might want to read this with an eye on both sides of your fiscal life.A word, by the way, about what we really mean by cash reserves: Sometimes people confuse the concept with “petty cash.” That’s not just confusing apples
