The Disney Co. re-releases a 50-year-old animated film, and it makes millions. Apple creates a cell phone, and the world holds its breath. Toyota makes a hybrid car, and in the era of $3-per-gallon gasoline, the Prius becomes a legend.Do these initiatives succeed because the companies make a marketing splash? Or because they deliver performance? Clearly, it’s the latter. There’s a lesson to be learned here: If you have a limited sum to invest in your business, opt for improving performance — every time. The long-term payback will be extraordinary.The quality you provide to customers is the value they receive
