This feature in Cleaner reports noteworthy conversations that take place in Cleaner Discussion, an e-mail based forum for industry professionals sponsored by COLE Publishing. Cleaner Discussion provides for the exchange of information and ideas on pipe cleaning rehabilitation and maintenance, trucks and equipment, high-pressure cleaning, business improvement topics, and much more. To find out more about Cleaner Discussion, or to subscribe, visit www.cleaner.com. Question:I put a lot of money into phone directory advertising and I am wondering: Does it pay off? I have asked a handful of customers, and they reply with, “I got your number from the local
