Contractor finds that flat-rate pricing app provides customers with job prices upfront and helps improve profitability
Implementing the right strategy and price book can serve as a catalyst for company change
A memorable mascot and distinctive radio ads promote San Diego firm’s services and push profits higher
Not everyone appreciates the value of your services, but explaining your work to customers goes a long way in rectifying that
Estimating a job using a price per foot baseline is fine as long as you are fully considering all possible expenses
If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.
Here’s a look at a few basic models you’ll want to consider as you’re developing your business’ preferred pricing strategy
