5 Tips for Monitoring and Responding to Online Business Reviews

You’ve secured the job. Your crew is ready. Yet, before any work is done, the prospective client Googles your firm. They find a negative review: “Never communicated, site was messy, no follow-up.” Suddenly, your credibility hits a digital speed bump. In today’s market, your digital reputation follows every bid, every permit and every handshake. Contractors need a strategy to help monitor, respond to and leverage reviews instead of being undone by them.Step 1: Build a review monitoring backbone Your online reputation must be a part of your daily business operations. Your online reputation must be monitored.Centralize your sources. Don’t let different teams chase Google, Yelp, local directories, social media or community forums independently. Use a reputation management tool or CRM plugin to