Analyzing Business Strengths and Weaknesses

In my previous article, I explored the SWOT analysis grid, a widely used business tool that helps entrepreneurs make big decisions in an informed, analytical way. If you read that first part of this article series, then you know that SWOT is all about taking a careful inventory of strengths, weaknesses, opportunities, and threats, using these simple data points to view a decision from all angles. But what does it look like, in actual practice, for a business owner to use the SWOT paradigm? Let’s start with some guidelines for analyzing strengths and weaknesses. In a future article, we’ll turn our attention to opportunities and threats. Assessing the Strengths of Your