Are You a Webmaster or a Web Disaster?

If you're not the most computer-savvy business owner, getting outside help with your online presence can pay off in a big way

Are You a Webmaster or a Web Disaster?

Lisa and Jeff Nicoll of High Plains Sanitation Service in Strasburg, Colorado.

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Not everyone has the skills, the interest or the time to manage their own website these days, especially as the technology gets evermore-sophisticated and a business owner has to be concerned with ranking, referrals, reviews and freshening content. It’s not always easy to find the time to manage all of that and your business at the same time.

Lisa Nicoll, incoming owner of High Plains Sanitation Service in Strasburg, Colorado — along with her husband, Jeff — is unapologetic in admitting she’s happy to pass all that off to a professional.

“I don’t understand any of it so I’m like, 'Just tell me what to do and I’ll do it,'" she says. "I’m good at bookkeeping and administrative work. I’m not a webpage person.”

Her mother, Kim Seipp, the current owner along with Kim Seipp's husband, Jeff Seipp, also knew she wanted help with this task and in 2016 found a media marketing company, BizIQ in Phoenix, to handle that aspect of the business.

BizIQ set up the company’s website, keeps it updated and handles all the online marketing. They are currently focusing on getting people to leave feedback.

“We’ve been trying to be more on the ball with that because I feel like the media marketing is going to be a big part eventually,” Nicoll says.

Her husband hands out cards to customers to remind them to leave a Google review. And the company’s website has a feedback tab that links to Google reviews.

“BizIQ updates us about every six weeks with how our Google reviews are doing and where we’re ranking,” Nicoll says.



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