Business

Lovett Services uses unconventional marketing methods to create 'zombie loyalists'

KP Panchal says he doesn't shy away from certain advantages that can come with having official minority-owned business certifications, but above all else he simply strives to gain an edge by providing quality service

Customer testimonials and reviews are something you can control to build trust, enhance your credibility, and influence potential customers' decisions

You can tap into the lessons Toyota has learned sponsoring NASCAR and use them on a much smaller scale for your drain cleaning business

Rather than fear AI, home service businesses can embrace its most useful features

Leverage the knowledge of others to enhance strategy and inspiration for your own initiatives

Being a knowledgeable expert in your field can sometimes impede your creative problem-solving ability

Becoming a force in the social media world starts with liking and following other businesses and “influencers” within your home area

A good growth strategy can be boiled down to pricing strategy, hiring well, and smartly spending marketing dollars

If you feel like an imposter at work, it’s time to reframe your mindset

Taking on work through home warranty companies can be a good way to build a customer base, but there are some challenges to keep in mind as well