I got a call the other day from a reader in Santa Barbara, Calif. His name was Al. He wanted to tell me how much he appreciates the magazine and wanted to know how we choose the contractors we feature every month.
I always appreciate it when a reader calls to talk about the magazine. I typically end up asking far more questions than the caller. It's great feedback and it allows me to better gauge what's important to our audience. In this case, the caller said he likes to read about other contractors
