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Not so surprising statistic according to online career networking site Zippia: nearly 350 billion emails are sent worldwide every day. But here is a stunning statistic — the average email open rate is only 18%. Less than two out of every 10 emails sent are ever opened. Yikes! Many businesses are hoping to crack the email code to get more of their emails read. After all, emails remain one of the fastest and budget-friendly ways to connect with prospects and customers. When emails are sent to current customers, how can you increase the chances that your digital correspondence will be read?
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