Advertising Articles

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.

Don’t waste your time trying to attract customers with tactics based on outdated information. Here’s the latest about the types of marketing that people truly respond to.

With the rise of high-tech materials, personalized marketing is easier than ever

What slow season? Say no to shutting down your marketing efforts this winter.

Be conscious about how you’re promoting trenchless rehab options to customers. You might not be reaching them as effectively as you think.

In these internet-dominated times, an advertisement that customers can rip out and hold is still effective — if it’s thoughtfully executed.

Publicly supporting your favorite politician is your right, but remember you risk alienating half your customers in the process.

Why it's good business to embrace video.

Software tool helps Canadian company increase productivity and profitability

Do small business owners really need to pony up and advertise on Facebook, or is maintaining regular content enough to attract potential customers?

Overhaul to the search engine results page directly impacts what customers see about your company online.

Build more buzz on the Web: A beginner’s guide to success with Google AdWords.

The top five secret business strategies for massive growth will be unveiled at the Water & Wastewater Equipment, Treatment & Transport Show