Are You Advertising Your Capability or a Supplier’s?

I passed a trailer recently that advertised a particular pipe bursting process. Nowhere was the contractor’s name listed. The graphics depicted the equipment manufacturer’s process and touted how great its trenchless solution was for clogged drains. I wondered why the contractor didn’t promote himself. If you’re a vendor who wants to sell more of his systems, you’re definitely promoting your process. But if you’re a contractor doing the work using a certain manufacturer’s system, what are you selling? If it’s lateral lining, not many people call up to have you line a sewer line just because they feel like they need