There are countless ways you could be wasting your marketing dollars. As John Wanamaker, known for his successful use of advertising, once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
Marketing and advertising will always come with an element of risk. With each decision you make, you take a gamble that it will pay off and lead to new customers. Naturally, not all marketing decisions result in positive outcomes, resulting in wasted dollars.For small-business owners, it is crucial to plan and monitor your marketing budget carefully. Unlike larger companies that have
