Bob Ray built his plumbing company, Atlas Plumbing, into a $1 million a year enterprise with no marketing. That’s according to his son, Rod Ray, who now owns and operates the 39-year-old Henderson, Nevada-based company alongside sister Sunshine Ray.
Rod admits that is a bit of an exaggeration, though not by much. Over the years, the elder Ray’s marketing budget didn’t exceed the $100 a year spent on a one-line name-and-number ad in a magazine. But that is no longer the case with Sunshine overseeing that aspect of the company. She joined the firm four years ago, bringing a marketing degree
