Social Media Takes the Driver's Seat

It's time to toss the Yellow Pages and embrace social media marketing. Don't worry, we'll help show you the way.

Feb 16, 2015 | by Amanda Clark |

Www Plumbermag — Rodrigo Hernandez, financial manager for The Gentlemen Plumbers in Calgary, Alberta, Canada, uses ServiceTitan business-management software to dispatch technicians. The cloud-based service records when they were dispatched, the customer’s name and location, as well as which technicians produce the most revenue and what advertising campaigns generate the most bang for the buck. Photo by Mike Ridewood

The first step toward creating a successful marketing campaign is to take out the perfect ad in the Yellow Pages — if you’re running a business in 1992.The truth is that business owners today need to approach marketing very differently than they would have 10 or 15 years ago. While placing an ad in the Yellow Pages is never a bad idea, a business owner who wants to be successful should take an all-encompassing approach when it comes to earning attention from potential customers.Utilizing social media outletsHere are a few reasons why making the most of social media platforms will

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