Industry News - April 2024

Industry News - April 2024

Matt Timberlake

Matt Timberlake to lead Applied Felts after Vortex acquisition

Matt Timberlake will assume the role of president at Applied Felts following its acquisition by Vortex Companies. With over 30 years’ experience in the underground utility sector, Timberlake brings extensive experience and strategic acumen to lead Applied Felts, including MaxLiner and FerraTex Solutions, into a future marked by growth and success. He joined the Vortex executive team in 2019 after the acquisition of Ted Berry Co., his family business. Timberlake previously served as the senior vice president of Shared Services, and played a crucial role in enhancing efficiency and transparency across product and service divisions.


Electric Eel celebrating 85th anniversary

Electric Eel Mfg., based in Springfield, Ohio since 1939, is celebrating its 85th year in 2024 as manufacturer of professional drain and sewer cleaning equipment. Known as the originator of the Model C dual cable sectional drain cleaner, Electric Eel steadily grew and expanded its product line over the years at its Ohio manufacturing facility. Electric Eel’s current product line includes a wide range of electric- and gas-powered sectional drain cleaning machines, drum-style machines, high-pressure water jetters, pipeline inspection camera systems and locators.


Scorpion and ServiceTitan enter into strategic partnership

Scorpion, a provider of digital marketing solutions for local businesses, and ServiceTitan, a software platform built to power the trades, announced a strategic partnership. The collaboration will position Scorpion as the sole preferred digital marketing partner for ServiceTitan, and ServiceTitan as Scorpion’s sole preferred software partner for home services. Scorpion and ServiceTitan will work together to develop new product offerings to help businesses attract more leads, acquire more customers and generate repeat business. ServiceTitan includes the Aspire and FieldRoutes platforms.


Reline America launches new website, look and logo

Reline America launched its new website and updates to its branding and product line. The new website features a user-friendly interface and provides visitors with easy access to information about Reline America’s products and services. In addition, the website also includes an educational blog section, where visitors can learn more about the latest trends and advancements in the trenchless pipe rehabilitation industry. The blog will be regularly updated with informative articles and resources to help customers make informed decisions about their pipe rehabilitation needs. Along with the new website, the company is also unveiling a fresh new look and logo. The updated branding reflects the company’s commitment to innovation and excellence in the industry. 


OBIC announces new promotions

Dustin Schlachter, CEO and chief visionary officer of OBIC, announced several staff updates. Michael Hoffmaster was promoted to vice president of business development. He previously served as director of business development. Trey Hesselschwardt was also promoted to director of corporate training. Hesselschwardt previously shared his responsibilities between OBIC and Advanced Rehabilitation Technology overseeing safety and certified installer training for many years. He will report directly to Schlachter.



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