Whether you’re creating a sales letter, a brochure, newsletter or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you.Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to action and boring text are the common mistakes that plague most people’s writing. Such errors accomplish only one thing: They destine your promotional piece for the infamous “round file.” They also show prospects that you’re lazy, lack creativity and are possibly incapable of delivering quality work.In order to entice prospects
