Business is about relationships. We’ve all heard that before. This month’s issue of Cleaner features two profiles that demonstrate different sides of this axiom.Robert Christman’s Roto-Rooter franchise in Bloomington, Ind., has grown and succeeded on the backs of strong relationships in the community. When he bought the business in 2003, most work was residential. In order to grow the commercial side of the business, he immediately focused on marketing.Christman embarked on a personal campaign to let people know about Roto-Rooter. He took his family out to restaurants and made a point of introducing himself and his business to the managers.
