Jason Coleman believes name recognition leads to sales. So when the sewer and pipe cleaning industry veteran chose a name for his new suitcase-style jetter, he went humorous, calling it the Crap Shooter. “It definitely sticks in your mind,” says Coleman, the founder of BullFrog Industries in Aurora, Colo.“Let’s face it, this is an industry that is pretty easy to poke fun at. We’ve developed a product that we’re very serious about, but having a lot of fun with, too,” he says. “Honestly, the name was more a working title during the beta testing phase last year, and it just
