How to Build a Strong Local Reputation and Customer Loyalty

This content is a part of our ongoing Virtual Training series. You can view more training content here: Virtual Training.

Need a strategy to keep your techs busy in uncertain times? With the current economy and the level of competition in your industry, you have no choice but to stand out. The best way to attract and retain customers is with irresistible service. These 20 practical steps will strengthen your local reputation and the customer experience. We’ll cover a wide range of internal and customer-facing improvements you can start using today. Whether your ideal customer is residential families, contractors or franchisees, these actions will lead to lasting relationships and ongoing referrals. 

Desiree Grosman is a customer experience specialist for the skilled trades. With a focus on content marketing and copywriting, she helps businesses attract customers and create loyalty. From crafting handbooks, training outlines and meeting materials to writing advertisements, emails and website content, she transforms customer care from the inside out. As an unbiased consultant and idea-generator, Grosman can spot holes in your marketing and training strategy and provide expert advice on how to improve. Visit to breathe life into your customer experience.

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