Selling in a Digital Age - Creating Trust and Positioning Your Company for Success in a Virtual Business Environment

This content is a part of our ongoing Virtual Training series. You can view more training content here: Virtual Training.

Listen in for an in-depth review of a new selling paradigm, how it works, how-tos and tips on how to make the shift, as well as DIY tasks and tools for creating content to position your firm as a thought leader and the answer provider. Learn how to use social media effectively, when and how to implement email campaigns to convert, must-haves for your website, the virtual selling habits of successful online marketers and more.

Suzan Chin-Taylor is CEO of Creative Raven and founder of The TUIT Group. Chin-Taylor has more than 25 years’ experience in creating cost-effective, innovative marketing communications solutions to help clients better understand their market, strategically position their organizations, build brand awareness, generate opportunities and develop business alliances. Chin-Taylor is an Everything DiSC Authorized Partner, delivering bestselling Everything DiSC tools that unlock the potential of an organization's people, improve working relationships and communication, strengthen management skills, elevate leadership, tackle conflict, and create lasting productive and empowering workplace cultures. Current and past clients include manufacturing firms serving the water, wastewater and municipal infrastructure industry, as well as plumbing, septic, portable restroom, trenchless technology and sewer service contractors. Her firms attract a wide range of clients — from fast-track firms that engage her team as an outsourced marketing department to midsize firms that need to improve management skills to international firms that need help with a specific project. Chin-Taylor holds a bachelor’s degree in marketing and master’s degree in marketing and international business. She is a frequent keynote speaker on branding, company positioning, digital marketing and publicity strategy.

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