For the first few years, the owners of Handy Plumbing Man in San Carlos, California, grew the business by word-of-mouth referrals. It worked well. However, the co-founders reached a point where they realized they needed to formalize their marketing outreach.
“Most plumbing and drain cleaning companies have agencies outside the company,” says Marco Acosta, who owns Handy Plumbing Man with his wife Amparo. “I recently hired Yuhna del Rosario pretty much as an employee. She is a guru. She’s been with us for two months and the ads she’s doing are amazing.”They target online shoppers. The keywords that shoppers type in their
