We have all heard the adage, “Keep it simple, stupid,” also known as the KISS method.
As easy as that sounds, simple doesn’t necessarily mean easy in business or marketing. Most small businesses want easy. Their owners wear so many hats that nothing seems easy. When something comes along that looks simple, they jump on it only to find out later that it was simple to understand but harder to implement.An example when it comes to marketing is Google Business Profiles. It looks like all you have to do is verify the listing and you’re done. Simple, right? If you don’t
