Building Relationships to Retain Customers

Daniel Bearden’s approach to taking care of his customers can be summarized in one sentence: “We do plumbing, but we are in the relationship business.” So says the owner of Bearden Plumbing Solutions, which serves Adairsville in northern Georgia as well as some surrounding counties. The relationship-building is on two fronts. First is the company’s effort to “be your lifelong plumber,” as it says on the company website.Bearden calls it “growing those generational customers. I tell customers I want to be your guy, but I also want to be your mom’s guy and your uncle’s guy. We are the quintessential small-town