Spring can feel a bit wishy-washy. One day it’s in the high 60s and the next it is snow flurries yet again. As marketers, this up and down weather reminds us of something else we often see: search engine rankings fluctuations.
Those words can give any business owner goosebumps and sweaty palms. But is it really something to worry about?
When you invest in SEO (search engine optimization), it can be easy to fall into the trap of expecting your website to always rank at the top of organic search results. You might check your rankings obsessively at first, looking for improvements and
