As the weather starts to thaw — at least in some parts of the country — it's time to start thinking about dusting off long-ignored chores and tools. Your website probably isn't on that particular to-do list yet, but maybe it should be.
When was the last time you worked on your website? If the answer is anything longer than "weeks ago" you need to pay attention. Like any good marketing tool, your website should provide a strong return on your investment and work as a 24/7 salesman for your company. It can't do that if it isn't getting any love.
But
