For owner Vi McCoy, the ultimate reward is the recognition from peers and clients for the quality of Rickreall, Ore.-based C-More Pipe Services’ work. With only one ad in the Yellow Pages, and no other direct advertising, the telephone continues to ring and the business keeps expanding. 

I think more and more of these organizations are lobbying for their specs to be included. We want to be included in that process and we find it an advantage to have the proper certifications.

Over the years, McCoy has seen the importance of certifications within the industry as a further assurance and indication of their standing. 

“We work for some clients who do not ask for these certifications, but as time goes on these requirements are more frequently being written into bidding specs,” she says. “I think more and more of these organizations are lobbying for their specs to be included. We want to be included in that process and we find it an advantage to have the proper certifications. 

“We stay busy every day and have work on the books. Brenda and Michael [daughter and son], both graduates of Oregon State University in Corvallis, appreciate the importance of our reputation in the industry. 

“Whenever we have a new client call, we will ask how they heard about C-More, and the answer it seems is that someone made a recommendation. That is my ultimate reward.” 

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