Wisconsin Contractor Builds Mutually Beneficial Work Referral Network With Fellow Plumbers

Bontempo Plumbing & Drain Cleaning owner relies on word-of-mouth advertising and a solid network of colleagues to drive his company’s success

Wisconsin Contractor Builds Mutually Beneficial Work Referral Network With Fellow Plumbers

The staff at Bontempo Plumbing & Drain Cleaning includes, from left, Chris Bontempo, owner and master plumber; Allison Bontempo, Chris’ daughter; Melissa Wittliff, office manager; and Zach Bajewski, apprentice.

Thirteen years into running his own business, Chris Bontempo is so busy he doesn’t bother to advertise. No website. No ads. A little social media.

“We can barely keep up with work,” he says. “I’m a firm believer that word-of-mouth advertising is going to serve you best....

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