Whether deciding to buy new equipment, selecting the most cost-effective marketing approach or determining what services to provide, Steve Russo takes a calculated and reasoned approach and lets the numbers be his guide.That conservative financial approach has served the owner of Mid-State Septic & Sewer well. In only two years, the company — based in Marlboro, New Jersey — has built a solid customer base and assembled a decent-sized roster of equipment for a one-man operation.Drain cleaners interested in diversifying their services might consider Russo’s strategy of pairing septic and drain cleaning work — two complementary services that require similar
