![Being an Early Adopter of New Technology Can Separate a Business From the Pack](https://cole-cleaner.imgix.net/https%3A%2F%2Fwww.cleaner.com%2Fuploads%2Fimages%2Faacu_wrk_dsc_4472_0006.jpg?crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=620&ixlib=php-1.1.0&q=75&w=1024&s=c14cfd074474a365aca3031b900b4b3b)
The crew at A&A Construction and Utilities in Baltimore includes (from left) Bruni, Raul, Miguel, Kenneth, Fidel, owner Jerome Stephens, Angel, Abel, Ever and Elliot — “we’re a first-name company,” Stephens says.
Zigging while others zag can be a risky but fruitful business philosophy.
Consider Jerome Stephens, for example, who decided about 18 years ago to take his company, then called A&A Plumbing, in a different direction by embracing relatively new technology at the time: pipe...