Zigging while others zag can be a risky but fruitful business philosophy.
Consider Jerome Stephens, for example, who decided about 18 years ago to take his company, then called A&A Plumbing, in a different direction by embracing relatively new technology at the time: pipe bursting.
It was a go-big-or-go-home moment for Stephens and his Baltimore-based company, now known as A&A Construction and Utilities. But the gamble paid off, as indicated by the company’s new name, which Stephens changed in 2011 to better reflect the company’s new capabilities.
Stephens’ success story demonstrates the importance of being an early adopter of advanced technologies that can
