In my column a few months ago, I talked about using social media as a tool for sharing information and making connections in the industry.
While I still think it’s beneficial to cultivate those friendships and build a network online, it’s also great to have a colleague in your area you can rely on — for advice, an emergency equipment loan or to take care of one of your loyal customers if you can’t get to them as soon as you’d like.
You might think true collaboration with a competitor might be next to impossible. But maybe the mistake is thinking of the
