Joel George never hesitates when the opportunity arises to try something new. The founder of Drain Doctor plumbing and drain cleaning services in Toledo, Ohio, has an entrepreneur’s risk-taking instincts.
But he also has an overriding sense of loyalty to customers that sometimes leaves his employees shaking their heads.
“They said, ‘Is this like your mom’s friend or something?’” George recalls being asked after charging relatively little for a service call to the home of one of his longtime customers. “We have lots of people on our customer list who I have served for more than 10 years. We don’t charge
