A full-page ad in the Sunday edition of The New York Times stated boldly that $60,000,000 was received in 2012, over $1,000,000 a week, by a variety of recognized charities and community causes.
The ad was not from a charity or fundraising organization. It was from one of America’s largest retailers with multiple stores all across America. Why run full-page ads announcing charitable giving? Why not a sales ad or holiday offers? Because statistics prove over and over that customers, if given a choice, prefer to buy from those who provide support to charities and causes they see as valuable to
