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Tina Brown, owner of Bastrop Tank Wash in Bastrop, La., relies on word-of-mouth referrals. Her company does good work, so satisfied customers translate to a big sales team. Building and growing a business based on word-of-mouth speaks highly of Bastrop Tank Wash. Of course, word-of-mouth goes both ways – negative impressions can bury a business. That’s why it’s important to treat every job as if it’s your most important one and to not let potential profits from a single job cloud your long-term perspective. Here’s a great example. My sister was selling her house in Bloomfield Hills, Mich. After accepting an offer, the
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