Hassell Free Plumbing in Gun Barrel City, Texas, owns just four service vehicles. But people who live in and around the large, three-county area the company services in East Texas think the company owns a much larger fleet of trucks.
Why? Company co-owner Sandi Hassell credits what she calls the multiplier effect. It’s created by stamping each vehicle with the same strong brand identity through a smart-looking vinyl wrap that prominently features the company’s name – a clever, playful take on the Hassell name.
“People think we have 10 or 15 trucks on the road because they all look the same,” explains Sandi,
