You never know where you might find a sales lesson. I found one on a Northwoods weekend during a visit to the local grocery store.In the meat department an elderly gentleman was passing out samples of fresh bratwurst patties – the store’s own brand. He definitely was not the typical grocery store product demonstrator. This guy was a salesman to the core.He called out regularly in a voice loud enough to be heard but not annoying, in a collection of phrases, the sum total of which made a convincing message.“Our own brats, made into patties.”“Made fresh last night.”“Four to a
















