Being a big contractor good at many little things was hard to market, so Dennis Smith, owner of Pipe Experts LLC in Tumwater, Wash., followed the advice of a leading independent tire dealer and divided the company into three separate entities.Pipe Experts would specialize in locating, inspecting, jetting and pipe bursting for municipalities. Interactive Pipe Inspection (IPI) would concentrate on water and sewer pipeline inspections, and Insta-Pipe Inc. would focus on cured-in-place lateral lining, sectional repairs and main-lateral connections.The strategy worked, advancing Insta-Pipe and IPI to number one in their market areas. “We are the recognized specialty experts of those
