You know it’s been said: You only get one chance to make a first impression.What is your customers’ first impression of your company? Most likely it’s the first sound they hear when someone answers the phone. Notice I said, “first sound,” not “first words.” The first impression people get is not from the words, “Good morning, ACME Sewer and Drain.” Its from the attitude – the spirit – behind them.I worked for 10 years with an advertising agency that created campaigns for large companies. These clients spent in some cases millions of dollars a year on literature, advertising, graphic design
